I Needed a New Director of Marketing

I have replaced my director of marketing twice in the last three years. I should not have stuck with the last one as long as I did, but I thought I didn't have any other options. The person I let go has all the right credentials and experience. However, she was lacking spirit and vision, two things that are very important for how I want my company managed. I don't want someone who received a 4.0 throughout a marketing education if they cannot be creative with it. That is why I finally hired a marketing headhunter to help me out.

I wasn't sure that this was the right route either, to be honest. Anyone in business knows that headhunters exist, but I had no experience with them myself. I had never been approached by one because I am at the top of the food chain in my company, and I had never gone to one to find the right candidate for a job opening. When I started looking at cookie cutter resumes though for the director of marketing position, I knew that I had to get creative in my own endeavors as well.

I went online and did a quick search for headhunters, and that is how I found the company that I ended up using to find me my new director of marketing. I read a good bit about them before bringing them on board to help me. I wanted to make sure that they actually delivered on their word, and they do exactly that. I told them my requirements, and they were able to compile a short list of great candidates for the position. Of those five people, I interviewed two of them. One was an instant connection, and I gave her the position almost immediately. She has something that I have not seen anyone in her position have before, and that is promising to me!

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Ready to Sell the House

We just started to think about selling the house and how much we are going to be able to get out of it. The big thing we are looking at is how to maximize the value of a place. I know this guy who works as a Sacramento real estate appraiser and of course he was willing to talk about how he figures the value of a place. One of the things that you have rather little control over is how much of the home's value is related to where it is and what is around it. For example if you owned a relatively nice house that was surrounded by mansions, then you could easily increase the value of the place by doing things like putting in a swimming pool. I do not know if that is a good example or not, but you can get the gist of the argument. On the other hand if your house is surrounded by hovels in a high crime area, then you are never going to be able to increase it's value by a significant sum.

Fortunately for me, all of my neighbors keep their homes in good shape and this is a pretty nice area. It is not like we have the millionaires living next door to us on a golf course, but still the houses and the yards are well kept. It is a good thing for me obviously. I am not seeing anything major that is really going to make the house a more valuable one. It is a big deal obviously, you do not want to put money in a project that you will not get back. I want to be able to make a lot of money on the deal, so that we will have more money for retirement.

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