I have replaced my director of marketing twice in the last three years. I should not have stuck with the last one as long as I did, but I thought I didn’t have any other options. The person I let go has all the right credentials and experience. However, she was lacking spirit and vision, two things that are very important for how I want my company managed. I don’t want someone who received a 4.0 throughout a marketing education if they cannot be creative with it. That is why I finally hired a marketing headhunter to help me out.
I wasn’t sure that this was the right route either, to be honest. Anyone in business knows that headhunters exist, but I had no experience with them myself.